IT ALL BEGAN WITH

ITAL

WHO WE ARE

natural; natural state of being; non-artificial, non-synthetic;

Calabash is primarily used for utensils, such as cups, bowls, and basins in rural areas. It can be used for carrying water or can be made for carrying items, such as fish, when fishing. In some Caribbean countries, it is worked, painted, and decorated as shoulder bags or other items by artisans, and sold to tourists.

In Jamaica, it is also a reference to the natural lifestyle of Rastafarians. As a cup, bowl, or even water-pipe or “bong”, the calabash is considered consistent with the “Ital” or vital lifestyle of not using refined products such as table salt, or using modern cooking methods, such as microwaves. In Haiti, the plant is called kalbas kouran, literally, “running calabash”, and is used to make the sacred rattle emblematic of the Vodou priesthood, called an asson. As such, the plant is highly respected. It is also the national tree of St. Lucia.